About FinFam

FinFam is a platform for creating and sharing financial plans with everyone you trust.

FinFam was founded by Mahmoud, with financial advisor partners from around the country. Prior to FinFam, Mahmoud worked at Stripe and PayPal, with extensive work in open-source and knowledge sharing, like Listen to Wikipedia.

We have strong convictions about how financial tools should work:

  • Together, not alone

    Trust is social. The most important financial choices in your life won't be made in a financial advisor's office. They'll be made with the people around your (virtual) kitchen table. Your partner, your parents, your best friend who's annoyingly good with money. FinFam is built for those conversations.

    Our AI assistant, Finn, glues together context and conversations to drive the best decisions.

  • Transparency over "trust me"

    When money is involved, "trust me" isn't good enough. The financial web runs on hidden incentives and opaque recommendations. We build tools that show their math, name their assumptions, and invite you to review, discuss, and challenge them.

  • Everyone deserves answers

    Here at FinFam, we're inspired by technology like Wikipedia that makes knowledge accessible to everyone. We believe that 330,000 financial advisors serve about 7% of Americans. The other 93% get Reddit threads, paywalled articles, and "consult a professional." We can do better. Expert financial guidance shouldn't require a $250k minimum or a calendar invite. Everyone makes financial decisions. Everyone deserves real tools to make them.

  • The future is worth planning

    The future is uncertain, but it's not something to gamble away. We believe that with the right tools and the right people, you can face whatever comes. We're working on stemming the tide of financial nihilism. All the best things come from work, patience, and conversations with the people you trust.

Learn more about FinFam on our blog.

We're in early access now. You can sign up today.

Work with us

Interested in partnering or joining the team? Visit our partnerships page.

transition