🚚 How much extra revenue could I generate with a free shipping threshold and order bumps?
📊 Traffic & Conversion
Start by looking at your current store analytics. Your conversion rate tells you what percentage of your site visitors actually make a purchase. Understanding these baselines is the first step to growing your shop. As Yasmin puts it, basket size is your average basket size is on average how much people are spending in your shop. She notes that it says my average order value, which is so good, y'all, is at $65.
She also shares an incredible conversion example. She states that if I have 50 people come to my site and 25 of those pe people purchase then my conversion rate is at a 50%.
🚚 Shipping Incentive
Shopify's Sidekick Plus suggested adding a free shipping threshold just above your average order value. Setting free shipping at $75 naturally encourages shoppers to add one more item to their cart to avoid paying fees.
As Yasmin notes, it says that if I set my shipping to free shipping around $75, I could potentially have people add more to their cart because shipping would be free. Estimate how many of your customers will grab an extra item to reach this minimum.
🍬 Checkout Add-ons
Offering small items right as customers pay easily boosts your sales. As Yasmin points out, if you ever go to a store at the checkout lanes, they have a bunch of like candy gum that is purposely done in retail stores so then you spend more money because you see it.
We can do the exact same thing in our online shops. As Yasmin shares, so I have inserts smaller inserts that are going to be like $3 to $4 that you can add on as well.
🔗 See Also
Based on content by Yasmin on The Orderly Mom (YouTube).
Original: The Real Cost of Starting a Small Business | Behind the Scenes & Business Secrets
📊 Results
Base Revenue
Threshold Lift
Add-on Lift
Total Extra Rev
Action Plan
Update store
Calculator updated by heyfinfam (v26.8.0) · View history
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